The Monthly Marketing Magazine For Entrepreneurs, Business Leaders, and Idea-Makers

Professional Speaking

How to Get from Point A to Point B

1 Comment 02 February 2010

Have you ever watched a movie or heard a story and , on reaching the end, said, “Okay, what was the point?” Have you ever found yourself replaying what you just heard or saw and trying to fit all the pieces together? Perhaps it was missing transitions: the links that hold presentations together, the bridges that allow [...]

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CEO's Blog

Is Print Dead? Not By a Long Shot!

0 Comments 02 February 2010

I arrived home last night at 8:15pm. It was another 12-hour day at the office – par for the course in the life of an entrepreneur, I suppose. After a barrage of back-to-back meetings, conference calls, and author calls, I was actually excited about getting to eat dinner and veg out for 30 minutes. I flipped [...]

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How to Use a Book

No 302. Use a Book to Defy Physics and Experiment with Cloning

1 Comment 02 February 2010

Do you have too much to do and not enough time to do it? Let me grab a pocket protector, slip into this lovely white lab coat and have a few personal words with you about science. As entrepreneurs, CEOs, business professionals, leaders and teachers, we are constantly pulled in many directions. Often we end up frustrated [...]

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Professional Speaking

Capture Your Audience With a Great Story

0 Comments 02 February 2010

Once upon a time, there was a perfect keynote speaker… Enriching your message with a good story will amplify and reinforce its key points.  A great story, well-told, will create a word-picture in the mind of your audience that will be remembered long after your speech is over. Everybody loves a good story, but not just any [...]

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CEO's Blog

A Business Book That Changed My Life

0 Comments 02 February 2010

Have you ever read a book that dramatically altered your thinking? Have you ever read a book that changed your life? Last May, while traveling in South America, that book came into my life. The Disciple of Market Leaders by Michael Treacy and Fred Wiersema was that book. Originally published in 1985, I stashed the torn-up [...]

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Cover Design

What’s your type?

0 Comments 02 February 2010

Fight off font overload in four easy categories Whether it’s used liberally or sparingly, cover text is a crucial element of your cover that demands your consideration. And I don’t just mean what it says—that’s important too, but not my department. I’m talking about one of the cornerstones of book design: Fonts. Like our own universe, the [...]

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